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Why England Need To Get Involved In The International Pull Up Scene

Over recent years, the pull up at international training camps has become an event in itself, with players rolling up and expressing themselves in the latest streetwear. But there’s one team that's noticeably not getting on board with this new trend: England. So are the Three lions missing out on an opportunity to move with the times and naturally grow an existing connection with fans?

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Nikita Parris & PUMA Open Court In Toxteth For Local Youth

Following an incredible summer of women’s football, PUMA and Lioness, Nikita Parris have worked together to refurbish the Princes Park Methodist Centre sports court located in her hometown of Toxteth, providing a safe space for local kids in the community to play football and other sports.

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Mourinho Cameos In Stormzy's Latest Music Video

Following a period of absence, Stormzy has blasted back on the scene with a brand new single called “Mel Made Me Do It”. The seven minute onslaught of straight lyrics features plenty of trademark football references, but none hit as hard as the appearance of one Jose Mourinho.

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Basement Approved & New Balance Host The Basement Cup ‘22

Part football, part fashion, all fun. Online youth culture platform The Basement, in partnership with New Balance, brought together players, fans, and brands for the drippiest competition in world football.

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Venezia FC Open Flagship Store At Rialto Bridge

Over the last couple of seasons, Venezia FC has established itself as one of the most stylish clubs in the game. Now, they have a focal point for their creative outputs, including their outstanding 22/23 wardrobe, with the opening of their new flagship store, located in the shadow of the Rialto Bridge.

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Germany's 2022 World Cup Campaign To Be Focus Of New Amazon Documentary

Germany have a pretty decent track record in the World Cup, and they’ll be hoping that their next campaign, which comes later this year in Qatar, will fair well as it’s set to be the focus of a new documentary from Amazon.

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Sensory Suite At The Etihad Stadium Receives PUMA Makeover

Those fans in attendance at the Etihad Stadium for Man City’s 4-2 win against Crystal Palace on 27 August may have noticed something a bit odd. That’s because PUMA, City’s kit partner, has given the club’s Sensory Suite a special makeover in the style of their iconic shoe box.

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Drake & LeBron James Part Of Group Aiming To Invest In AC Milan

AC Milan are closing in on a star-studded new ownership group that includes LeBron James, Drake and the New York Yankees. RedBird Capital Partners are reportedly near an agreement to purchase the Italian champions for around $1.2billion. 

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Zegna Announced As Real Madrid's Official Luxury Travelwear Partner

Set to dress the Champions of Europe on the road, ZEGNA have been announced as Real Madrid’s Official Luxury Travelwear Partner.

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AC Milan To Auction Match-Worn Jerseys During The Game

Joining the likes of Benfica and Sevilla, AC Milan have announced an exclusive partnership with Athletic Club Momento, which will see match-worn jerseys of Rossoneri players being auctioned during games with part of the proceeds going to Fondazione Milan.

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PSG x Jordan: Is The Hype Still Real?

19 July 2022. Paris Saint-Germain unveiled their new away kit and collection for the coming season, the latest release to come from their immensely successful collaboration with Jordan. But rather than an avalanche of plaudits and fans gushing over the new look, the reception to it was strangely muted. It was a far cry from the hype that surrounded the original drop, or even the releases of the following three years, begging the question: has the ground-breaking collaboration run its course?

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Carlsberg Celebrate 30-Year Partnership With LFC With Special Edition Cans

To celebrate the 30th anniversary of their partnership with Liverpool FC, Danish brewer Carlsberg have produced a range of special limited edition cans based on some of the clubs most iconic kits.


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Lyon Fans Protest Over Players Wearing Green Boots

During their recent 4-1 home win over Troyes, Lyon’s fans unfurled a banner protesting the use of green boots, specifically the adidas X Speedportal, due to the colour being that of bitter rivals, St. Etienne.

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Cameroon Announce Deal With One All Sport Despite Links To PUMA

Despite rumours linking them with a reunion with PUMA following the termination of their contract with Le Coq Sportif, Cameroon have announced that they will sign a new three-year kit supply agreement with One All Sports.

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Netflix Announce Documentary About Luis Figo's Switch From Barcelona To Real Madrid

Netflix has announced The Figo Affair (El Caso Figo), a feature-length documentary centred around Luis Figo’s controversial switch from Barcelona to Real Madrid in 2000.

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adidas Challenge London Ballers In X Speedportal Event

To celebrate the launch of the X Speedportal, adidas put on an event in London centred around one of the… most unique concepts you’re likely to come across: that of floating six metre high cartoon Mo Salah and Vivianne Miedema heads across the capital, demanding that London ballers prove they have multi-dimensional speed.

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