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AC Milan Rumoured To Be Signing Style Partnership With Off White

According to reports in Italy, AC Milan are set to announce Off-White as their new ‘Style Partner’ for the 2022/23 season, after the club's partnership with Harmont & Blaine ended following two seasons together.

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The Shoe Surgeon links up with Real Madrid on US Tour

No one carries as much credibility in the sneaker customisation game as The Shoe Surgeon. Blessed with a creative skillset that has seen his journey map the world across sports, fashion and streetwear, his most recent venture saw the Real Madrid squad come to his home of LA on their pre-season tour of the United States.

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SoccerBible X Black Lines Produce 'Lioness Collins' Cocktail

Ready to celebrate England’s outstanding journey that has led all the way to Wembley, we’ve partnered with Black Lines to produce the ‘Lioness Collins’ – a limited run of 100 bottles made with East London Gin, classic British Elderflower, Lemon and Soda.

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Erling Haaland Goes Sneaker Shopping With Complex

Erling Haaland is the latest player to go Sneaker Shopping with Complex's Joe La Puma, hooking up at The Concept Store in Marbella, Spain. Among many other things, the Manchester City striker talks openly about his move to the club, and his cross-brand style.

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Kylian Mbappe & Sam Kerr Unveiled As FIFA 23 Cover Stars

The last-ever EA Sports produced FIFA game is set to drop later this year, and Kylian Mbappe and Sam Kerr have been unveiled as its cover stars. The pair will be featured on the title’s Ultimate Edition Global cover, marking the first global cover featuring a female player.

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Spotify & Barcelona Bring Players & Musicians Together To Celebrate Partnership

Celebrating their new first-of-its-kind partnership, Spotify and Barcelona welcomed popular Latin artists together with players and legends as the Club kicked off their much-anticipated U.S. summer tour.

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Netflix Announce David Beckham Documentary Series In Production

If there’s one person in the world of football who is guaranteed box office, it’s David Beckham, right? And with the current trend for documentaries about any and everything from the Beautiful Game, it’s streaming giants Netflix who’ve won the rights to produce a series about the former England captain.

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adidas Provide Pitch Space For Women, Girls, & Non-Binary Players Throughout Euro 2022

Using the platform of the Women’s Euro that is currently underway to address inequality, adidas has launched an initiative that will see them providing dedicated pitch space for women, girls, and non-binary players in London throughout July.

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adidas Reveal Murals Of Stars Of Women's Euro 2022

The Women’s Euro 2022 tournament is well underway, and to celebrate some of the stars on show on pitches across England, Adidas has unveiled four murals, one each for Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard.

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Arsenal Players Open The adidas archive During Their Pre-Season Training Camp

As part of their training camp at the brand’s Global Headquarters in Herzogenaurach, Germany, Arsenal players got to venture inside the adidas Archives, where they were able to check out historic kits and boots.

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Nike Project Images Of The Lionesses Across Iconic Landmarks

As part of their support for the Lionesses ahead of the 2022 Women’s Euros, which kicks off on 6 July, this week Nike lit up London landmarks with powerful messages relating to players within the squad.

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Venezia Unveil New Brand Identity & 22/23 Pre-Match Jersey

Having well and truly established themselves as a disruptive force in world football culture in recent years, Venezia FC take the next step in their modern evolution by presenting a new brand identity, created by world-renowned Munich-based design studio Bureau Borsche.

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PUMA & AC Milan Extend Partnership & Unveil New Training Centre

On the back of a very successful season both on and off the pitch, PUMA and AC Milan have announced a long-term extension of their partnership, and as part of that they will launch the club’s new “PUMA House of Football” training centre.

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Why The 2002 World Cup Was The Most Influential For Product

Perhaps it’s the nostalgia talking being that it was 20 years ago, but for us, 2002 was a golden era for football culture, epitomised by the World Cup in Japan and South Korea. The players, the products, the marketing, it all just struck the perfect balance that accelerated a new direction for the game.

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Footballers Out In Force For RHUDE’s SS23 Show In Paris

Footballers’ fascination with fashion shows no signs of letting up, as evidenced by the all-star turn out at RHUDE’s SS23 show at Paris Fashion Week, which saw players old and new rubbing shoulders with stars from the NBA as well as musicians in what was a colossal crossing of cultures.

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Every Host Stadium For The 2026 World Cup

Flicking attention ahead four years, and the 2026 Men’s World Cup host cities and stadiums have officially been announced. With 16 in total, there’s 11 venues in U.S., three in Mexico and two in Canada, and we’ve rounded them up in one place for you to check out.

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