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1,662 Articles

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Italy & adidas Announce New Partnership Commencing January 2023

Welcoming back an old alliance, the Italian Football Federation have announced a new long-term partnership with adidas that’s set to commence in January 2023.

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PSG Feminines Players Are Displayed At Parc Des Princes For IWD2022

PSG Feminines prepare to take on Bayern Munich in the UEFA Women’s Champions League quarter-final at the end of March, and ahead of the tie and in celebration of International Women’s Day, the PSG players have taken over the Parc des Princes.
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Magdalena Erikkson & Pernille Harder Star In 'Love Always Wins' Short Film

To mark International Women’s Day, a short film titled ‘Love Always Wins’ has been released, and it celebrates the on and off pitch achievements of two of the biggest names in the women’s game: Magdalena Eriksson and Pernille Harder.
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First Look Inside PSG's New NYC Flagship Store

Continuing their international brand expansion, Paris Saint-Germain have unveiled a new US flagship store on Fifth Avenue in New York City. The move follows the recent opening of the club’s impressive new store on the Avenue des Champs-Élysées in Paris.

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PSG’s Exclusive Deal With Jordan Brand Will Expire At The End Of This Season

The PSG x Jordan collaboration was a game changer, no doubt. The exclusive three-year partnership kicked off in 2018 and was extended for a further year in 2021, but now that deal is coming to an end with no sign of an extension. So does this mean the end of the ground-breaking, border-crossing team up? The short answer is no, but the key detail is in the word ‘exclusive’.
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PUMA Announce Memphis Depay As New Global Ambassador

It’s been a hot topic in the boot world over the last 12 months, but Memphis Depay has finally put any debate to bed by signing on to become PUMA’s latest global ambassador. The new long-term partnership will see the Barca man officially wearing the Ultra going forward.
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LA Galaxy Collaborate With DGK For Custom Skateboard Deck

Building on an existing relationship with the skating community, LA Galaxy today announced a skateboard deck collaboration with DGK. The ‘Locally Grown, Globally Known’ deck is limited to 100 units and proceeds from sales benefitted the LA Galaxy Foundation and DGK’s Saved by Skateboarding foundation.

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David Alaba Becomes An Ambassador For Darwin FC

Taking a stand against racism and all types of discrimination, Real Madrid’s David Alaba joins Darwin FC, a non-profit football organisation from Berlin that aims to grow a borderless football community, and together they’ve launched new fashion collection, with all profits set to be donated.
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Fly Nowhere Announce A Special Projects Initiative With PSG

With one eye on complimenting the club’s unique North American retail expansion, Paris Saint Germain and NY/Italy based boutique creative studio Fly Nowhere announce the launch of an initiative to develop special projects and collaboration merchandise.
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Man City Are Building The First Football Stadium In The Metaverse

Manchester City are set to be the first Premier League club to join the Metaverse, with news that they have signed a three year deal with Sony that will see them build a virtual Etihad Stadium.
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Lazio Announce Technical Partnership With Mizuno

It’s a new era for Lazio, as the Serie A side prepare to say goodbye to current kit producers Macron and say hello to new official kit suppliers Mizuno. The Japanese brand has been confirmed as the new technical partner for the Italian side in a deal that will commence following the conclusion of the 21/22 season.
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adidas Unveil Statues Of Female Athletes & Change-Makers At Tower Bridge

To support the push for greater representation in London, adidas has unveiled eight statues of women who are breaking boundaries in the world of sport, fashion, and culture, including Eni Aluko, Vivianne Miedema and Francesca Brown.
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Stüssy x PSG Link Up For Collaborative Jersey

Stüssy are marking the opening of their new flagship store in Paris by unveiling a collaborative football shirt with Paris Saint-Germain that'll be available exclusively at the new space in the French capital. 
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Inter & Nike Clash Over Moncler Partnership

Reports from Italy are suggesting that all is not well in the Inter Milan x Nike partnership. The indication is that the brand are asking to reduce their payments to the club by €1m due to Nerazzurri’s partnership with fashion brand Moncler.
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Haaland Meets Zidane For adidas Talks

The big guns have officially been rolled out as adidas step up their pursuit of Erling Haaland. The most in demand striker in world football is open to all offers as he prepares to cash in on two monumental pay days – a new club & a new sponsor – step in Monsieur Zidane in a bid for both.
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PSG Reveal Images Of Their New Training Centre

Matching the ambition of the Ligue 1 side, Paris Saint-Germain have unveiled rendered images of their new €300 million training centre, which is currently under construction, with the plan being that it will host the men’s and women’s first teams and the academy from the 23/24 season.

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