Creative Soccer Culture

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Performance Football Apparel

Inter Milan Shirts To Feature Ninja Turtles Sponsor

Following on from their Transformer-emblazoned shirts from the end of last year, as part of their sponsorship deal with Paramount, Inter Milan have revealed their 23/24 kits with the faces of the Teenage Mutant Ninja Turtles, which will be worn against Genoa on Monday night.

Performance Football Boots

PUMA Drop The King Icon 'Pele' & 'Cruyff' Editions

The PUMA King is an icon in itself, but now the brand combine the King Ultimate with legendary players to have worn the boots to give us the King Ultimate ‘Pele’ and ‘Cruyff’ editions.

Performance Football Apparel

NWSL & Nike Reveal 2024 Kits For All Clubs

For the first time ever, all 14 teams in the National Women’s Soccer League (NWSL) have received new, reimagined primary and secondary kits from Nike, featuring designs that convey each club’s rich identity.

Performance Football Apparel

San Diego Wave Unveils New 2024 Del Sol & Poderosa Jerseys

San Diego Wave FC and Nike have unveiled the first-ever custom jersey in club history, the 'Del Sol' primary jersey, along with a new secondary jersey, 'Poderosa', ahead of the 2024 season.

Performance Football Apparel

Orlando Pride Unveil 2024 Nike Home & Away Kits

With the start of the 2024 National Women’s Soccer League right around the corner, Orlando Pride and Nike have unveiled the club’s new home and away kits, dubbed ‘The Phoenix Kit’ and ‘The Citrus Kit’ respectively.

Performance Football Apparel

USL Side Oakland Roots Reveal 2024 Home & Away Kits From Charly

Celebrating Oakland and the 100th anniversary of the Oakland Tribune Tower, USL side Oakland Roots have revealed their 2024 home and away kits from Charly.

Performance Football Apparel

Atletico Madrid Reveal Limited Edition 23/24 Nike Fourth Shirt

Reflecting the spirit of Madrid nights, Atletico Madrid have revealed their new, limited edition 23/24 season fourth shirt from Nike. The shirt is set to get its debut this weekend, when Atletico travel to Almería.

Performance Football Boots

Diadora Launch The Brasil Classico In "White/Milano Red"

Keeping things clean and traditional, Diadora release the Brasil Classico, presenting the grassroots champion in a “White/Milano Red” colourway.

Performance Football Apparel

Women's Grassroots Side Whippets FC Reveal Bespoke Kit From Umbro

Calling on the creativity within the club, women’s grassroots outfit Whippets FC have revealed their new home kit for 2024 from Umbro, which was designed by London-based designer and Whippets team member, Sophie Hird.

Performance Football Apparel

Vancouver Whitecaps Celebrate 50th Anniversary With 2024 Secondary Jersey

Celebrating the club's golden anniversary in sleek style, Vancouver Whitecaps dropped their new adidas secondary kit for the 2024 season. ‘The 50 Jersey’, as it’s known, puts emphasis on the modern reinterpretation of the club’s original crest from their inaugural season in 1974.

Performance Football Apparel

Ezeta Launch AS Ostia Mare 2024 Kit Set

Italian Serie D side AS Ostia Mare are the latest club to get a fresh overhaul of their visual identity courtesy of Ezeta, with the creative brand bestowing a full new kit set in their signature style upon them.

Performance Football Apparel

Rating All The New 2024 MLS Jerseys

The 2024 Major League Soccer season gets underway this week, and ahead of kick off we’re taking a look at all the new kits and rating them out of 10. Because why not.

Performance Football Boots

Khvicha Kvaratskhelia Joins adidas & Receives Custom Predator 24

Having been wearing their boots for the last few weeks now, Napoli’s Georgian winger Khvicha Kvaratskhelia has finally officially joined adidas, and as a signing on bonus he got his own custom colourway of the Predator 24.

Performance Football Boots

adidas launches X Crazyfast Messi 'Spark Gen10s'

Inspired by Messi’s love of his national team and the history that runs through the Albiceleste, Adidas launch the X Crazyfast Messi 'Spark Gen10s’, the Argentinian’s latest signature edition boot.

Performance Football Apparel

AIK Reveal & Debut Special Allsvenskan 100-Year Kit

Reinforcing their position as one of the most stylish and elegant sides out there today, AIK have revealed and quickly debuted a retro-fuelled cup jersey that celebrates 100 years of Allsvenskan.

Performance Football Boots

Nike Drop Retro-Inspired Premier III 'Black/White/Amarillo'

Bringing a throwback aesthetic to what is already a classic feeling boot, Nike drop the Premier III ‘Retro’, which arrives in a “Black/White/Amarillo” colourway that nods to the OG Tiempo from 1994.

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