Creative Soccer Culture

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Performance Football Apparel

Inter's Home Shirt To Feature Transformers Logo In Upcoming Match

As part of their sponsorship deal with Paramount, Inter Milan will take to the field on Saturday against Udinese in shirts featuring the Transformers logo. The shirts worn by the Nerazzurri will be up for auction and donated to children in some of Milan’s hospitals.

Performance Football Boots

New Balance Drop Special Edition Furon For Pro:Direct's 25th Anniversary

The year may almost be up, but that hasn’t stopped Pro:Direct Soccer’s 25th anniversary celebrations, with the retailer pairing up with New Balance for another special edition drop, which arrives in the shape of a limited edition Furon.

Performance Football Apparel

Hellas Verona Release Special Edition Shirt Celebrating Bentegodi Stadium's 60th Anniversary

Celebrating the Bentegodi Stadium’s 60th anniversary, Hellas Verona and Joma, in partnership with Studio Fantastico, have unveiled a special edition shirt, which the club will wear in the match against Lazio.

Performance Football Boots

Nike Drop The Phantom Thunder Pack

Arriving in a flash of lightning, Nike drop the Phantom Thunder pack, pairing up the Phantom GX and Phantom Luna in uniform colourways, embellished with storm graphics across the heel of each.

Performance Football Apparel

adidas & Arsenal Collaborate With Ian Wright On New Collection

Paying tribute to one of the club’s greatest legends, adidas and Arsenal have collaborated with Ian Wright to launch new collection. It features a pre-match jersey and reversible anthem jacket, detailing memories and moments from Wright’s Arsenal career, and both the men’s and women’s team will wear it ahead of their games this weekend.

Performance Football Boots

Every Version Of The adidas Predator

It’s that time again… time for a new beast to be unleashed upon the world, and hype levels have been switched to highest thanks to a bit of tongue action. Yep, the new adidas Predator’s on the way, so what better time to look back at every Predator model from the last 30 years…

Performance Football Apparel

Fiorentina Unveil 23/24 Fourth Kit From Kappa

The last piece in the Fiorentina x Kappa 23/24 wardrobe has arrived with the reveal of the club’s new fourth kit. The “Wrong Wash” design mixes the traditional purple hues of the team’s regular kits for an eye-catching swirl effect.

Performance Football Apparel

Club America Reveal 23/24 Third Shirt

Revealed and then debuted by the women’s team, Club América have dropped their 23/24 third shirt from Nike, and it arrives in a unique colour for the Liga MX side, inspired by Mexican purple nopal.

Performance Football Boots

adidas Launch The Predator 30 With Special Edition Drop

30 years on from the debut of what was one of the most revolutionary boots of all-time, adidas release the all-new Predator 30 – a new beast with a very familiar aesthetic.

Performance Football Apparel

Real Betis Release & Wear Retro 88/89 Hummel Home Shirt

Earlier this month Real Betis dropped a retro capsule collection, which featured a recreation of the club’s hummel home shirt from 88/89, and the La Liga side wore it in the match against Las Palmas this weekend.

Performance Football Apparel

Umbro Launch Special Atlético Tucumán 23/24 Third Shirt

Kickstarting a new campaign for the brand and tapping directly into the fan culture surrounding the club, Umbro has launched a special third kit for Argentina’s Atlético Tucumán. It features unique artwork designed by Killa Villa and inspired by the most popular club songs and lyrics, voted for by supporters of the club themselves.

Performance Football Apparel

VfB Stuttgart Unveil Special Edition 'StuttgART' Jersey

Combining art and football, Bundesliga side VfB Stuttgart have revealed a special edition ‘StuttgART’ jersey for 23/24, which is set to be worn in the home game against Werder Bremen on 2 December.

Performance Football Boots

PUMA Drop The 'Voltage' Pack

Set to be worn by the brightest stars on the pitch, PUMA reveal the Voltage Pack, which sees electric new colourways for the Future, Ultra and King.

Performance Football Boots

Aitana Bonmati Receives Custom Mercurials From Nike To Celebrate Balon d'Or Win

In celebration of her Balon d’Or win this year, Nike have gifted Aitana Bonmati with a special one-of-one signature Air Zoom Mercurial Superfly IX, which have been wrapped in a gold coat for the occasion.

Performance Football Equipment

adidas Reveal 'FUSSBALLLIEBE’ Official Match Ball For UEFA EURO 2024

Ready for next year, adidas have unveiled the official match ball for the 17th UEFA European Championship to be held in Germany. Named the FUSSBALLLIEBE, which means ‘love of football’, the design reflects the brand identity of the tournament, which was created by global marketing agency VMLY&R.

Performance Football Boots

Nike Drop The Mercurial Dream Speed 007

No, nothing to do with James Bond, rather this is the seventh instalment in the special edition Nike Mercurial Dream Speed series, and once again they will be worn by a select collection of superstars from across the globe.

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