Creative Soccer Culture

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Performance Football Boots

Harvey Elliott Gets New Signature Edition Tekela V4 From New Balance

Taking focus on something pretty left-field, New Balance unveil a new signature edition boot for Harvey Elliott. The design of the Tekela V4 ‘Paisley’ edition takes the Liverpool midfielder’s strong connection with his dog, Paisley, as inspiration.

Performance Football Boots

adidas Introduce A New Technology In Football With The X Crazyfast 'Strung'

Arriving as a first in football, adidas have just dropped the special edition X Crazyfast ‘Strung’ which reimagines how a football boot is created with what could become game-changing upper technology.

Performance Football Boots

PUMA & Pro:Direct Launch Limited Edition 'Legacy Of Speed'

PUMA and Pro:Direct Soccer pair up once again for the retail brand’s 25th anniversary, and this time it’s for Legacy of Speed: a special edition drop that features a combination of graphics lifted from PUMA’s fastest boots throughout the years.

Performance Football Apparel

adidas Brasil Produce Special Shirts For 3 Teams For Black Consciousness Month

Celebrating Black Consciousness Month, adidas Brasil have worked with entertainment hub, Laboratório Fantasma, to produce shirts for Cruzeiro, Internacional and Atlético Mineiro which celebrate the connections of African and Brazilian populations through culture and design.

Performance Football Boots

Skechers Drop The Trench Pack

As Skechers’ roster and influence in the game increases, so to does their boot choice, with the new Trench Pack offering lowkey black options for the Razor and the SKX 01.

Performance Football Boots

PUMA Collaborate With Art Of Football For King-Centric Collection

Teaming up for a collaborative drop with more than a hint of heritage, PUMA and Art of Football have revealed a new capsule collection, with a limited edition version of the King Ultimate standing out as the headliner.

Performance Football Boots

adidas & Bugatti Team Up For Limited Edition X Crazyfast

Taking a trip down premium lane for some seriously speedy action, Bugatti and adidas have come together to create a stunning, limited edition football boot: the adidas X Crazyfast Bugatti, which will be worn on pitch by Rafael Leao and Karim Benzema.

Performance Football Boots

adidas Celebrate Messi's Eighth Ballon d'Or Win With X Crazyfast.1 Messi “El Ocho”

As sure as day follows night, a new signature edition boot for Lionel Messi follows a Ballon d’Or win for the Argentinian, and that’s no different following his eighth success this year, with adidas revealing the X Crazyfast.1 Messi “El Ocho”.

Performance Football Apparel

Umbro Brasil Launch Santos 23/24 Third Shirt

Paying tribute to Santos FC’s history in Asia, Umbro Brasil release the Brazilian club’s 2023/24 third kit, which draws inspiration from the club’s tours across Japan, China, South Korea and beyond.

Performance Football Boots

Marcus Rashford Gets His First-Ever Signature Boot From Nike

Having been a Nike athlete for his entire career, Marcus Rashford finally gets rewarded with his first-ever signature edition boot, with the Nike Air Zoom Mercurial Superfly IX featuring bespoke details throughout.

Performance Football Boots

Lotto Launch The Zhero Gravity OG 50 Years Edition

The Pro:Direct Soccer 25th Anniversary celebrations continue with a tribute to one of football's true innovators. This here is the Lotto Zhero Gravity OG 50 Years and it's launched to mark the 50th anniversary of Lotto and the 25th anniversary of Pro:Direct Soccer.

Performance Football Apparel

The 10 Best Kit Sets Of The 23/24 Season

Some clubs seem to get all the luck when it comes to shirt designs. While many teams are happy to get one banger, here we’ve rounded up what we think are the ten best dressed sides from Europe, no matter what kit they opt to wear from their wardrobe. Yep, this is the Top 10 kit sets for the 23/24 season.

Performance Football Boots

adidas & Pro:Direct Drop Limited Edition Blackout 11Pro

Following on from the popular rerelease of the iconic Adipure 11Pro 2 this week, adidas have produced a limited edition blackout version for Pro:Direct Soccer’s 25th anniversary.

Performance Football Apparel

Leicester City Reveal Limited Dodici Otto Edition Of Their 23/24 Third Shirt

Leicester City have unveiled a limited edition version of their adidas third shirt for 23/24, crafted in collaboration with local creative designer, Dodici Otto.

Performance Football Apparel

adidas & Maharishi Drop Collaborative Arsenal Collection

Merging elevated lifestyle wear with a stadium to the street aesthetic, adidas and Arsenal have partnered with urban, elevated UK streetwear label, Maharishi, for a collection that brings the best of London sport to the world.

Performance Football Boots

Lotto Drop Limited Solista 200 For Pro:Direct's 25th Anniversary

The 25th anniversary celebrations continue for Pro:Direct Soccer, and this time it’s Italian brand Lotto who are helping the online retailer out, with a special limited edition Solista 200.

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