Creative Soccer Culture

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Performance Football Apparel

Atletico Madrid Reveal 23/24 Third Shirt From Nike

Putting focus on sustainability, Atletico Madrid have revealed their new third shirt for 23/24 from Nike. Of course, with that in mind, the shirt had to be green, and it also features Nike Grind in the logos.

Performance Football Boots

PUMA Provide Neymar With Signature Future Ultimate 'Instituto'

Gone (to Saudi Arabia) but not forgotten, Neymar gets his latest signature edition boot from PUMA, which arrives in the form of the Future Ultimate ‘Instituto’.

Performance Football Boots

New Balance Present Tim Weah With Signature ‘Queens’ Finest’ Tekela 4

USMNT and Juventus forward, Tim Weah is the latest player to receive his very own signature style, with New Balance presenting him with a bespoke pair of Tekela 4 boots called ‘Queens’ Finest’.

Performance Football Boots

adidas Launch the X Crazyfast Messi 'Las Estrellas'

Shortly following the release of his 'Infinito' boots, adidas have added another signature boot to Messi's impressive catalogue – the X Crazyfast Messi 'Las Estrellas' – with a special design that celebrates his 2022 World Cup triumph with Argentina.

Performance Football Apparel

Nike Launch Chelsea 23/24 Away Shirt

The replica releases for the 23/24 season are still coming thick and fast as Chelsea roll out their new Nike 23/24 away shirt for the new campaign. 

Performance Football Apparel

Creative Agency STADE New York Introduce AS STADE Targa

Exploring new ground in an open and all-encompassing approach, creative collective STADE New York have lifted the veil on their latest venture, AS STADE Targa. The reveal of the new multi-sport club comes with the help of Kappa, who have produced a supporting range that bolsters the burgeoning side’s new identity.

Performance Football Apparel

PUMA Drop Palmeiras 23/24 Third Shirt

The new Palmeiras third shirt for 23/24 from PUMA is a hard one to miss, arriving in a vibrant yellow colourway that literally puts the player’s hearts at the centre of the design. The shirt will debut this Sunday in the game against Vasco.

Performance Football Apparel

PUMA & Borussia Dortmund Reveal Fan-Designed 23/24 Away Shirt

Following on from the reveal of the winner of the fan design contest for the 23/24 home shirt, PUMA and Borussia Dortmund have revealed that they’ve also used one of the entrants as the club’s new away shirt for this season.

Performance Football Boots

adidas Release Mo Salah Signature X Crazyfast

The signature drops keep coming this week, and next up is Mo Salah, who gets his second signature edition boots from adidas. The X Crazyfast MS+ arrives in a luxurious colourway inspired by the sunset of Egyptian nights.

Performance Football Apparel

Umbro Brazil Launch Gremio 23/24 Third Shirt

Paying tribute to all the great victories won and adversities overcome during matches at night through their 120 year history, Umbro Brazil launch the Gremio 23/24 third shirt.

Performance Football Boots

Nike Provide Mbappe With New Signature Edition Mercurial Superfly IX

With his club career sort of sorted for the short term, Kylian Mbappe gets his latest signature edition Air Zoom Mercurial Superfly IX from Nike, and this one is based around the Frenchman giving back the "pleasure in playing”, which is presented through some strong visual elements inspired by comic book art.

Performance Football Apparel

adidas Launch Atlanta United 2023 '404 Kit' Third Strip

Paying homage to 90s Atlanta and the art, culture and music from that period, Adidas unveil the fourth and final third shirt for the 2023 season, and it’s for Atlanta United.

Performance Football Equipment

adidas Reveal The 23/24 UCL & WUCL Match Balls

Feels like the dust has barely settled on Spain’s triumph at the 2023 Women’s World Cup, and yet attention already turns to club affairs, and specifically the biggest prize in European club football, with adidas revealing the UCL and WUCL official match balls for the 23/24 season.

Performance Football Apparel

Boca Juniors Unveil & Debut 2023/24 adidas Home Shirt

Ahead of their game against Platense this weekend, Boca Juniors unveiled their new home shirt for 23/24 from Adidas, which they then swiftly gave a winning debut to.

Performance Football Boots

Umbro Release Velocita Elixir In New Colourway

Keeping their options open, like any good player, Umbro have moved to reveal a fresh look for the recently released Velocita Elixir, wrapping it in a “White/Fiery Coral/Bolt” presentation.

Performance Football Boots

Mizuno Launch The 'Release Pack'

Getting fired up for the new season, Mizuno have launched the ‘Release Pack’, wrapping the Alpha, Morelia Neo IV β, and Morelia II, in some unifying red coats.

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