Creative Soccer Culture

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Performance Football Apparel

Salford City, adidas & Pro:Direct Collaborate For Limited Edition 'Salford Lads Club' Shirt

Salford Lads Club celebrates its 120th anniversary this year, and to help raise funds for the centre, Salford City FC have partnered with adidas and Pro:Direct Soccer to produce a limited edition shirt, which the team will wear in select fixtures this preseason.

Performance Football Apparel

adidas Launch Ajax 23/24 Home Shirt

As stylish as always, Adidas unveil the Ajax home shirt for the 23/24 season, and it sees the club crest taking up a central position on the chest for the first time in over 15 years.

Performance Football Apparel

Venezia Reveal 23/24 Prematch Shirt

Venezia get their 23/24 wardrobe underway with their new prematch shirt from Kappa, which is once again designed by Bureau Borsche and pays tribute to the soul of the city inspired by its people.

Performance Football Apparel

adidas Launch AS Roma 23/24 Home Shirt

Following on from the announcement of their new partnership, Adidas reveal the AS Roma 23/24 home shirt, with a design that features iconic elements of the Giallorossi early 1990s jersey, updated with a modern-day style.

Performance Football Boots

The Nike Tiempo Legend 10 Debuts As Part Of The 2023 'Shadow Pack'

As is traditional around this time of the year, Nike drop the Shadow Pack, stripping its boot roster of colour for a dark option that’s perfect for preseason. Only this year it serves as the opening release for a rather special boot – the Tiempo Legend 10.

Performance Football Apparel

Chelsea Launch 23/24 Nike Trainingwear Collection

While Chelsea fans eagerly await the reveal of their new kit for the 23/24 season, they’ll have to content themselves for now with the reveal of the club’s new trainingwear collection from Nike, which was revealed as players returned for the start of preseason.

Performance Football Boots

The Surgeon Collective Creates Custom Nike Boot For LAFC's Kellyn Acosta

Taking custom creations to a whole new level, The Shoe Surgeon has teamed up with USMNT and LAFC Midfielder, Kellyn Acosta, to create his first game-worn football boot in celebration of the El Trafico match against the LA Galaxy on 4 July, 2023.

Performance Football Apparel

Benfica Reveal 23/24 Away Shirt From adidas

Celebrating the club’s 120th anniversary, Benfica have released their 23/24 away shirt from adidas, with a design that pays tribute to the millions of club fans across the world.

Performance Football Apparel

Toronto FC Reveal 2023 'Energy Kit' Third Strip

As one of four teams selected by Major League Soccer and adidas to receive a third kit this season, Toronto FC have unveiled the ‘Energy Kit’, which is inspired by the vibrant display of colours, costumes and sounds of the Toronto Caribbean Carnival.

Performance Football Apparel

PUMA Release Olympique Marseille 23/24 Home & Away Shirts

Inspired by the elements and the people who have shaped the city's history, PUMA have revealed the 23/24 home and away shirts for Olympique de Marseille.

Performance Football Boots

adidas Launch The All-New X Crazyfast

Arriving as the first instalment in the new ‘Crazyrush Pack’, adidas have lifted the veil on the next generation X Crazyfast, which comes in three distinct models, all packed full of 'AERO' innovations built to unlock speed in all moments of the game.

Performance Football Apparel

Nike Launch PSG 23/24 Away Shirt

Providing a fresh look for the Ligue 1 champions, Nike have officially revealed the PSG 2023/24 away kit, which features a modern look with an all-white design and a central band across the jersey in the club’s traditional navy and blue.

Performance Football Boots

New Balance Drop The 'Own Now' Pack

Taking influence from the female game ahead of this summer’s World Cup, New Balance launch the ‘Own Now’ pack, which features a full roster of Furon v7, Tekela v4 in both laceless high cut and laced low cut, and the classic 442.

Performance Football Apparel

adidas Launch Bordeaux 23/24 Home Shirt

Enjoying a traditional feel, Adidas launch the Girodins de Bordeaux 23/24 home shirt, which features a wider chevron and centralised club crest and branding.

Performance Football Apparel

Fiorentina Reveal 23/24 Away Shirt From Kappa

With a design inspired by the uniqueness of Florentine florals and the iconic nature of its most idyllic outdoor spaces, ACF Fiorentina have unveiled their away shirt for the 23/24 season from Kappa.

Performance Football Apparel

Nike Launch Liverpool 23/24 Away Shirt

With a design that pays homage to the iconic 1995/96 away shirt, Nike unveil Liverpool’s 23/24 away design, which is presented in a glitched take of that OG.

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