Creative Soccer Culture

Football Apparel

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Performance Football Apparel

PUMA Launch Borussia Dortmund 2019/20 Away Shirt

Borussia Dortmund install some style of steel for the new season as PUMA launch their 2019/20 away shirt under the "Men of Steel" slogan. The design is inspired by steel, which has characterized the city of Dortmund for over a hundred years since the mid-19th century. 

Performance Football Apparel

PUMA Launch Crystal Palace 2019/20 Away Shirt

With a wavy overlaying graphic that breaks up the combination of home colours, PUMA launch the Crystal Palace 2019/20 away shirt. It sees the return of black as an away kit for Palace, a colour regularly seen in recent seasons as the club’s alternate look.

Performance Football Apparel

PUMA Launch AC Milan 2019/20 Third Shirt

PUMA launched the AC Milan 2019/20 third shirt at an exclusive “The Roar of Milan” fan event this week ahead of the first team’s return to training. The shirt design draws inspiration from the founder of the club, Herbert Kilpin, and the reasons behind the famous Rossoneri colours.

Performance Football Apparel

Nike Launch AS Roma 2019/20 Away Shirt

Nike completes a striking double for its Italian capital city club, launching the AS Roma 2019/20 away shirt, which uses the same Roman mythology-inspired lightning graphic from the home shirt, tying the pair together in one of the standout combos so far this season.

Performance Football Apparel

Nike Launch Pumas 2019/20 Home & Away Jerseys

Nike continue to rip up shirt design convention with the Pumas UNAM 2019/20 home and away jerseys, which once again sees the Puma head logo taking centre stage. The Mexican club continue to pack one of the strongest and dominant aesthetics in the game with a vibe that ducks convention.

Performance Football Apparel

Nike Launch Barcelona 2019/20 Away Shirt

Launching as a tribute to La Masia's founding year Nike roll out the 2019/20 Barcelona away shirt in one the club's most traditional alternative jersey colours. A bright yellow away design decorated with a bold diagonal sash comprising the club’s iconic home colors of red and blue.

Performance Football Apparel

New Balance Launch Lille 2019/20 Home, Away & Third Shirts

Celebrating the club’s return to Europe’s premier competition, New Balance launch the Lille OSC home, away and third shirts under the campaign header “Face Anything. Fear Nothing”, which celebrates the Club’s rich traditions and beliefs.

Performance Football Apparel

Torquay United Unveil 2019/20 Nike Kits

National League South Champions Torquay United have rolled out their complete set of Nike kits for the 2019/20 as the club mark their 120th year, and a return to national football. The home, away and third shirts all drop with clinically stylish looks for the new campaign.

Performance Football Apparel

Kappa Unveil Monaco 2019/20 Home Shirt

The new season brings with it new beginnings, and in the south of France there’s yet another one, as Kappa and AS Monaco get their partnership underway with the unveiling of the new “Kombat” home shirt for the 2019/20 season.

Performance Football Apparel

PUMA Launch Valencia 2019/20 Home & Away Kits

PUMA get their partnership with Valencia underway in fine style, launching both home and away shirts for the 2019/20 season in one power-punch combination that references the special connection that the club has with both its legendary stadium, the Mestalla, as well as the city itself.

Performance Football Apparel

Umbro Launch Everton 2019/20 Home Shirt

Arriving under the ‘Built to Last’ theme, which aims to show the journey of both club and brand through their history together, Umbro launch the Everton 2019/20 home shirt. It boasts a new design twist that’s inspired by one of Goodison Park’s most iconic features as well as a subtle nod to designs from the 90s.

Performance Football Apparel

Hummel Launch SC Braga 2019/20 Home, Away & Third Shirts

Providing three options for the season ahead, Hummel begins its partnership with Sporting Clube de Braga with the launch of the 2019/20 home, away and third shirts for the Portuguese Primera Liga outfit. Safe to say that two of these kits will probably go down very well, mixing the classic traditions and aesthetics of the club. And then there’s the third shirt…

Performance Football Apparel

adidas Launch Sheffield United 19/20 Home & Away Shirts

Premier League new boys Sheffield United celebrate their return to the big time by launching their adidas home and away kits for the upcoming 2019/20 campaign. Roping in the next-wave of local talent from Sheffield's famous music scene, it's a launch that marks a new chapter.

Performance Football Apparel

Gurls Talk Launch Special Edition Nike Jersey

Helping girls around the world reach their potential: it’s a common goal shared by Nike and London-based activist and model Adwoa Aboah, and the two have now come together to launch a special edition shirt that celebrates Adwoa’s story as well as representing her community platform, ‘Gurls Talk’.

Performance Football Apparel

Glastonbury 2019: The Football Shirts

With festival season continuing to act as a pre-season for football jersey connoisseurs we headed to Glastonbury at the weekend with camera in hand to pick out some of our favourite retro, limited edition and random football shirts on show under the Somerset sun.

Performance Football Apparel

PUMA Launch Man City 2019/20 Home & Away Kits

Celebrating the start of what both parties will hope is a successful new relationship, PUMA launch its first-ever Manchester City home and away kits, setting the Premier League champions up with strong looks for the 2019/20 season that pay tribute to Manchester’s industrial and cultural heritage.

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