Creative Soccer Culture

Football Apparel

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Performance Football Apparel

adidas Launch Ajax 24/25 Third Shirt

Completing their set for the season, Ajax have revealed their new third shirt for 24/25 from adidas. The design draws inspiration from the ‘Amsterdammertje’, the iconic red posts that are so characteristic of the city Amsterdam.

Performance Football Apparel

Athens Kallithea Launch 24/25 Kappa Away Shirt

Taking inspiration from the club’s early years, when their kit combo led to the tongue-in-cheek nickname of “England”, Athens Kallithea have revealed their new away shirt from Kappa for the 24/25 season.

Performance Football Apparel

Inter Milan Launch 24/25 Away Shirt From Nike

Arriving as a tribute to the architecture of Milano and its reinterpretation in the world of fashion, Inter Milan have revealed their new away shirt from Nike for the 24/25 season.

Performance Football Apparel

Man City & PUMA Launch 1999-Inspired Away Shirt For 24/25

Marking the 25th anniversary of one of the most iconic moments in the Club’s history, Manchester City and PUMA reveal the club’s new away shirt for the 24/25 season.

Performance Football Apparel

FC Augsburg & Mizuno Present Club's 24/25 Third Shirt

Completing their 2024/25 wardrobe, FC Augsburg and Mizuno have revealed the club’s new 2024/25 third jersey that celebrates the connection between the club and the history of the city of Augsburg.

Performance Football Apparel

Red Star FC Reveal Their 24/25 Home, Away & Third Shirts From Kappa

Always one to look out for on the kit drop calendar, Red Star FC have revealed their new kit collection for 24/25 from Kappa. Comprised of home, away and third shirts, the set marks the club’s return to Ligue 2.

Performance Football Apparel

adidas launch AS Roma 24/25 Away Shirt

With a design that draws inspiration from the art scene in the Testaccio neighbourhood of Rome, adidas have launched the AS Roma away kit for the 24/25 season. It will be worn for the first time on 3 August in the friendly match with Olympiakos in Rieti.

Performance Football Apparel

Liverpool & Nike Reveal 24/25 Away Shirt

Set to be worn for the first time in the final game of their U.S. preseason tour, which happens to be against Manchester United, Liverpool have revealed their new away shirt for the 24/25 season from Nike.

Performance Football Apparel

Athens Kallithea Reveal 24/25 Kappa Home Shirt In Signature Fashion

Ready for their return to Greece’s top division for the first time in 18 years, Athens Kallithea FC have revealed their new home shirt from Kappa for the 24/25 season in signature style.

Performance Football Apparel

RB Leipzig Launch 24/25 PUMA Third Shirt On Tour In New York

Taking advantage of being on their first U.S. tour, RB Leipzig have launched their new third shirt from PUMA for the 24/25 season, making their big reveal while in New York.

Performance Football Apparel

TSV 1860 Munchen e.V. Drop Sleek Special Edition 'Member Jersey'

Third tier German side TSV 1860 Munich is tapping into the fashion-forward lane occupied by the likes of Venezia and Athens Kallithea with the reveal of a lux-feeling special edition ‘Members Jersey’, produced by exciting new brand, Societas.

Performance Football Apparel

Juventus Reveal Cosmos-Inspired 24/25 Away Shirt From adidas

Drawing inspiration from the endless, unexplored galaxies of the cosmos, adidas and Juventus have unveiled the club’s new away shirt for the 24/25 season, which features a bold yellow base – one of the traditional city colours of Turin.

Performance Football Apparel

adidas Launch Newcastle 24/25 Third Shirt

Throwing back to the 90s for some inspiration, adidas have launched the Newcastle United third shirt for the 24/25 season. It sees a fusion of the brand’s iconic EQT line with the club’s rich history, and will be worn on pitch for the first time by the men’s team on 3 August.

Performance Football Apparel

AC Milan Reveal & Debut 24/25 Away Shirt On U.S. Preseason Tour

In a first for the club, AC Milan made a surprise kit change for the second half of their friendly game against Manchester City at Yankee Stadium on 27 July, revealing their new away shirt from PUMA for the 24/25 season.

Performance Football Apparel

Chelsea Reveal 24/25 Nike Away Jersey

Revealed on their preseason tour Stateside, Chelsea and Nike have launched the club’s 24/25 away shirt. The design picks up on the orange tones used in the home shirt for a nice bit of continuity.

Performance Football Apparel

Bournemouth Debut Two Special Edition Kits Produced In Collaboration With Michael B. Jordan

A collaboration that many might not have predicted has been on the cards since his involvement with the club was announced. AFC Bournemouth have revealed and debuted two special edition kits, created with A-list actor, Michael B. Jordan.

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