Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Juventus Reveal Cosmos-Inspired 24/25 Away Shirt From adidas

Drawing inspiration from the endless, unexplored galaxies of the cosmos, adidas and Juventus have unveiled the club’s new away shirt for the 24/25 season, which features a bold yellow base – one of the traditional city colours of Turin.

Performance Football Apparel

adidas Launch Newcastle 24/25 Third Shirt

Throwing back to the 90s for some inspiration, adidas have launched the Newcastle United third shirt for the 24/25 season. It sees a fusion of the brand’s iconic EQT line with the club’s rich history, and will be worn on pitch for the first time by the men’s team on 3 August.

Performance Football Apparel

AC Milan Reveal & Debut 24/25 Away Shirt On U.S. Preseason Tour

In a first for the club, AC Milan made a surprise kit change for the second half of their friendly game against Manchester City at Yankee Stadium on 27 July, revealing their new away shirt from PUMA for the 24/25 season.

Performance Football Apparel

Chelsea Reveal 24/25 Nike Away Jersey

Revealed on their preseason tour Stateside, Chelsea and Nike have launched the club’s 24/25 away shirt. The design picks up on the orange tones used in the home shirt for a nice bit of continuity.

Performance Football Apparel

Bournemouth Debut Two Special Edition Kits Produced In Collaboration With Michael B. Jordan

A collaboration that many might not have predicted has been on the cards since his involvement with the club was announced. AFC Bournemouth have revealed and debuted two special edition kits, created with A-list actor, Michael B. Jordan.

Performance Football Apparel

PUMA & Man City Launch 24/25 Third Kit

Launched during the club’s pre-season tour of the USA at an exciting ‘Block Party’ event on 49th Street and 5th Avenue in New York City, Manchester City have revealed their new third shirt for 24/25 from PUMA.

Performance Football Apparel

Southwark Stars Disability FC Reach A Milestone With Their 24/25 Kit Drop

Using the power of football to provide life-changing experiences for adults with a learning disability, Southwark Stars Disability FC celebrate their fifth anniversary with a new kit launch that breaks new ground for the club.

Performance Football Apparel

Manchester United & adidas Reveal 90s-Inspired 24/25 Away Kit

Inspired by the club’s kits of the 90s, adidas and Manchester United have revealed the 24/25 away shirt, which features an all-over graphic built around a bespoke ‘M’ design, nodding to popular shirts from the era.

Performance Football Apparel

Inter Milan Reveal 24/25 Home Shirt From Nike

Inter Milan and Nike have revealed the club’s new home shirt for the 24/25 season, which sees the return of the Scudetto tricolour badge and, for the very first time, the historic second star.

Performance Football Apparel

adidas Launch Real Madrid 24/25 Away Shirt

With a design inspired by the stars in the sky on nights away from the Santiago Bernabéu, Adidas Launch the Real Madrid 24/25 away shirt. It sees a vibrant orange base punctuated by an abstract, astral graphic that features across the entirety of the jersey.

Performance Football Apparel

Kappa Unveil Genoa 24/25 Home Shirt

Having delivered one of the stand-out jersey collections of 2023/24, Kappa and Genoa have kicked off their partnership for 2024/25 with the reveal of the club’s new home jersey.

Performance Football Apparel

adidas Launch AS Roma 24/25 Home Shirt

Inspired by the Era of Campo Testaccio, the club's first ownership stadium, located in the Testaccio district of Rome, adidas have launched the AS Roma 24/25 home shirt.

Performance Football Apparel

Nike & Barcelona Drop 24/25 Home Shirt For Club's 125th Anniversary

Paying tribute to the first ever Barça kit from the year 1899, Nike launch the Barcelona 24/25 home kit, which sees the return of that iconic split design to celebrate the club’s 125 year anniversary.

Performance Football Apparel

adidas Partner With Labrum For Arsenal's 24/25 Away Kit & Collection

Celebrating the rich and well-established connection the club has to the African diaspora in London and beyond, adidas and Arsenal partner with Labrum London for their 24/25 away kit and collection.

Performance Football Apparel

Ezeta Reveal Home & Away Shirts For Serie C Side Latina Calcio

Up-and-coming design-centric Italian brand Ezeta have signed their first professional team in Serie C side Latina Calcio, and the club’s new home and away shirts for 24/25 are as bold and beautiful as we’ve come to expect.

Performance Football Apparel

Bayern Munich Reveal 24/25 Away Kit From adidas

Inspired by the heart of the Bavarian region, adidas has revealed Bayern Munich’s away shirt for the 24/25 season. Core to the bespoke design is a celebration of Munich’s iconic bronze ‘Bavaria’ statue.

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